TLDR: Once marketers have the basic tenets of ABM integrated with their strategy of ABM 1.0, it’s time to blend…
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TLDR: The TOPO Summit this year spoke about ABM— specifically moving from pilot programs to mature strategies. Many sessions emphasized…
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TLDR: Terminus was the top account-based platform performing in a handful of categories, including Account-Based Reporting and Account-Based Execution. Terminus…
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TLDR: Engagio has released some new tools on its ABM platform. Specifically, these are new sales activation tools that allow…
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TLDR: The CMO of Uberflip, Randy Frisch, has released F#ck Content Marketing. It’s a book that advances the idea that…
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TLDR: The ABM platform, Demandbase, released a report in coordination with other firms. Their findings signal intense interest in AI.…
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TLDR: ABM platform Demandbase has formed a strategic partnership with Marketo, which is a marketing automation software business. The goal…
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TLDR: Microsoft has announced that it’s forming a strategic partnership with LinkedIn in order to enhance Adobe’s account-based experience cloud. …
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TLDR: atEvent and Marketo announced a new strategic integration that allows users to bring ABM capabilities to B2B event management.…
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TLDR: An AI-fueled personalization company partners with an AI-compatible ABM platform to power before-visit personalization. AI-driven personalization company, Reactful, has…
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