TLDR:
Influ2, a “Person-Based Advertising” (PBA) platform, won an award for its approach in an ABM campaign. And the company is running with this PBA line of thinking. The campaign delivered better awareness and engagement numbers. In light of this, Influ2 has released a Buying Group Engagement Score (BGES), which identifies decision-maker activity at the account level. The BGES encompasses allows for better coordination across marketing and sales departments. According to the CEO and Co-Founder of Influ2, the pandemic caught everyone when their guard was down, and Influ2 can assist marketers in adapting to the digital world brought on by it.
In a debut of a unique approach called PBA, the first platform of that variety won an award from MarCom Awards for an account-based marketing campaign that generated over 500% ROI. The campaign, called “New Reality,” showcased a one-of-a-kind approach that focused on where decision-makers were in the buying journey.
This approach was proven to boost awareness and engagement numbers.
According to the CEO and Co-Founder of Influ2, Dimitri Lisitski, the pandemic caught everyone when their guard was down, and Influ2 can assist marketers in adapting to the digital world brought on by it.
Eager to replicate this success, the company came up with something known as a BGES. And that’s simply:
“The probability of an account to engage in relation to its Influ2 campaign activity. This better captures relationships across the entire buying group and helps B2B businesses coordinate their demand generation, Account-Based Marketing (ABM) and sales activity to match their prospects’ level of engagement across their purchasing journey.”
On this, Lisitski commented that the fact that Influ2 is switching to this approach so quickly shows their confidence and commitment to it. The BGES helps its customers perform better with their Influ2 campaigns.
Original article from GlobeNewswire on 30 November 2021.
About Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.
Influ2 has 100+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA and Adobe. The company runs offices in NY and CA, with 80+ employees on board.
