TLDR:
Folloze is adding to their executive team while announcing funding. These professionals are Randy Brasche & Eric Bauer. Respectively, they will lead VP positions in Marketing and Alliances. Both will work on building the Folloze brand, although in different ways. According to Brasche, he’s excited because Folloze is a reputable company. Folloze also secured funding for a second round from a wide swatch of organizations. This is good news for Folloze, given that it saw a “including a 100% increase in new revenue bookings over the previous quarter.”
Folloze is an Account-Based Marketing (ABM) and B2B engagement platform. It recently announced that it was strengthening their team of executives, as well as disclosing it was being funded for a second round.
The new additions to the exec team are two tried-and-true industry professionals. Their names are Randy Brasche & Eric Bauer.
Broadly speaking, these two new teammates will each work on building the Folloze brand in their own way. That is, to be specific—Brasche will press onward with “Folloze’s product marketing, demand generation and brand-building programs, driving category awareness and growth for the platform.” He will take the lead on that one.
On the other hand, Bauer will “build and drive Folloze’s Alliance and Business Development strategy, working with ABM leaders to deliver customer solutions.”
In a statement, Brasche commented that he’s thrilled to be working with a company with a reputation like Folloze’s because it specializes in “creating value-driven experiences at scale.”
To add to the positive message of this announcement, Folloze also disclosed the fact that they were being funded for a second round to the tune of $11 million. Many organizations contributed to this windfall, including “Canvas Ventures, Cervin Ventures, Grayhawk Capital, and SVB. Peter Isaacson, CMO of Demandbase.”
Additionally, Sydney Sloan, SalesLoft’s CMO, is now a part of Folloze’s advisory board and Brian Gentile is now executive board chairman.
Taken together, this is a good news story for Folloze, which saw a substantial improvements, “including a 100% increase in new revenue bookings over the previous quarter.”
Original article from DemandGen Report on 15 February 2020.
