TLDR:
Sendoso has teamed-up with Microsoft Dynamics 365 so they can acquire diverse datasets and offer new partnership opportunities. This integration is designed to boost buyer visibility though offering several datasets rolled into one. The Chief Partnerships Officer and Co-Founder of Sendoso says that this is a crucial development—if Sendoso can get into their prospects’ tech stacks, they’ll be able to reach who they need to. This announcement is consistent with a recent report Sendoso authored.
Sendoso, a gifting platform, has recently integrated with Microsoft Dynamics 365, a CRM and ERP consolidation provider. Together, these two businesses will offer a single data source that leverages several others.
In other words, the point of this move is to bolster buyer visibility by offering the advantages of multiple datasets merged together to form a single data source that has it all:
The integration with Microsoft Dynamics 365 seeks to help Sendoso grow its contact information database to create a unified source of customer data from varying datasets that enhances buyer visibility. Sendoso users can leverage the diversified data to identify buyer interests more accurately, automate the sending process and measure their programs’ results.
According to the Chief Partnerships Officer and Co-Founder of Sendoso, Braydan Young—he said that this is a crucial development—if Sendoso can get into their prospects’ tech stacks, they’ll be able to reach who they need to.
This announcement is consistent with a recent report Sendoso authored called the “2021 State of Sending Report.” It presented that a large majority of businesses plan to use more data when they gift in their marketing.
If Sendoso can make it easier to buy from them by being integrated with a solution that offers data, “Sendoso users can enhance their gifting programs to deliver more relevant, personalized gifts to specific buyers.”
Original article from DemandGen Report on 25 June 2021.
