TLDR:
Terminus landed a leadership position in the 2022 Gartner Magic Quadrant For Account-Based Marketing (ABM). According to the President of Terminus, Tim Kopp, this leadership placement is the platform’s third in such reports. Per Gartner’s report, leaders perform well for all core ABM metrics, such as “acquisition, renewal, and expansion.” B2B marketers rely on Gartner’s findings to make decisions about which tech to use in their ABM programs.
Terminus is an account-based engagement platform, as well as a leader in the ABM movement. Recently, the team at Terminus landed a leadership position for the platform in the 2022 Gartner Magic Quadrant For Account-Based Marketing.
B2B marketers rely on Gartner’s findings to make decisions about which tech to use in their ABM programs.
“Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.”
According to the President of Terminus, Tim Kopp, this placement is the platform’s third leadership role in such reports. It’s a tremendous honor for them and reinforces the notion they do good work for their clients.
And Gartner designating Terminus as a leader in this report is a big deal, as B2B companies and marketers see Gartner as an objective resource or ABM. The way Gartner goes about awarding their placements in the report is as follows:
2022 Gartner Magic Quadrant For ABM considers nine global vendors of ABM services and measures them against a range of criteria, including “current product offering, strategy, and overall market presence.”
Original article from Business Wire on 12 January 2022.
About Terminus
Terminus was founded in 2014 out of a need to empower marketers to drive revenue impact with true account-based marketing. As the ABM category creators, we are passionate about revitalizing the role of marketing as a revenue engine. Terminus is the ABM platform choice of 1,000+ marketing leaders globally who are in the relentless pursuit of outperformance.
