TLDR:
6sense unveiled a platform function called 6sense Revenue AI that uses Artificial Intelligence at every stage of the buyer’s journey to create a pipeline that converts. According to the CEO of 6sense, AI is proven to increase revenue—6sense has removed the guesswork from predicting it. And any company can take advantage of Revenue AI, as it replaces a lot of behaviors marketers would instinctually carry out. That’s what their recent product enhancements, including Revenue AI—do to make workdays easier. In the near future, 6sense plans to offer a handful of new features such as new APIs, technographic data, and AI-assisted goal setting and recommendations.
6sense is a platform for growing its customers’ revenue. It recently introduced a new capability called Revenue AI—it uses the power of AI to remove the guesswork of predicting revenue.
That’s what the CEO of 6sense, Jason Zintak, says. Specifically, he mentioned that “the platform offers all-in-one AI and is revenue-obsessed because it has seen what is possible when a complete revenue team has access to AI.”
Just about any company could benefit from Revenue AI because it makes the revenue team’s workday easier. Zintak said that there are benefits to using 6sense to “capture anonymous buying signals, target the right accounts at the right time and boost performance across channels.”
6sense’s latest acquisitions, collaborations, and integrations create new ways to use the platform. This allows 6sense to come up with new capabilities, such as:
- Providing technographic data
- Establishing goals with AI recommendations
- Creating APIs so marketers can use 6sense a ross their tech stack
Original article from CMSWire on 28 April 2022.
About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
