TLDR:
Demandbase brings its account intelligence capabilities to social platforms and search engines, enabling B2B marketers to access audiences on “consumer” platforms ranging from Facebook to YouTube. The Chief Product Officer (CPO) at Demandbase said that companies need to start looking at buyers as individuals and businesspeople. A feature called Destinations offers more ways to define an audience for a smooth customer experience. “Demandbase is the only solution that lets you run people and account-based plays from one system. You can target a precise audience through our segmentation and data orchestration engine, then automatically apply the most effective sales and marketing tactics to advance the account in its journey, across every touchpoint and with the most relevant messages.”
Demandbase is an account-based marketing platform that also provides Account-Based Experiences. These help go-to-market teams to hit their revenue targets. They recently announced a new capability in their platform that allows users to access audiences on “consumer” platforms from Facebook to YouTube.
This is a crucial move because it adds a layer to personalization efforts. According to Jon Miller, the CPO of Demandbase, people need to start looking at their audience on business and individual levels. This thinking will give marketers a leg up in the competitive landscape.
The new feature of Demandbase, “Destinations,” offers customers more ways to refine their audience—from first-party data to technographics, to marketing activities and more.
Marketers can take the information defined there, and apply it to the “business and social web” for optimal targeting.
Original article from MarTech Series on 18 November 2021.
About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
