TLDR:
Anteriad and TransUnion collaborated to enable B2B marketers to reach more relevant audiences in a range of growth channels from connected TV, to in-game advertising, and everything in between. TransUnion will list Anteriad’s audience data in its Data Marketplace—that’s a mainstay for B2B marketers looking for third-party data. In separate statements from both companies, each business remarked on how there’s a yearning for B2B marketers to reach prospects through channels that make it easy to distinguish themselves.
Anteriad and TransUnion collaborated to enable B2B marketers to reach more relevant audiences in a range of growth channels from connected TV to in-game advertising and everything in between.
More specifically, Anteriad will furnish TransUnion with its audience data, and in return, TransUnion will list it in its Data Marketplace—the go-to for B2B marketers seeking third-party data.
Anteriad’s offerings can be designed and applied in whichever manner B2B marketers see fit. They’re highly customizable across many categories such as intent and account-based marketing, prioritizing company location rather than a domain.
In a statement, the Head of Data Management at TransUnion, Michelle Swanston, commented that there’s a real desire for B2B marketers to target with precision using connected TV and streaming audio.
In a separate statement, the Chief Commercial Officer at Anteriad, Todd Love, said CTV and streaming audio provide companies with opportunities to set themselves apart from the competition. Anteriad’s contribution to the Data Marketplace is a small piece of that.
Original article from Martech Series on 23 September 2022.
About Anteriad
Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach. Providing B2B marketing leaders with depth and scale as well as hyper granularity.
The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.
