TLDR:
CIENCE is a lead generation company. They recently named a new GM to head their data division. This is to achieve their goal of perfecting persona-based Account-Based Marketing (ABM). According to the CEO of CIENCE, CIENCE’S decision to add a GM to their data division only reinforces it because of that GM’s varied skill set. There is little doubt this is the right move for the company, as their previous decisions have landed them such achievements as securing a spot on the Inc. 5000 Fastest-Growing Private Companies in America list three times.
CIENCE is a lead generation company. They recently named a new GM to head their data division. This is to achieve their goal of perfecting persona-based ABM. The new GM, Brian Perks, brings 20+ years of experience to the game.
Previously working for Zoominfo, Perks has been an agent for change at other data-based companies, including, Bombora, Owler (bought by Meltwater), Pipl, InfoGroup, and Jigsaw (acquired by Salesforce).
According to the CEO of CIENCE, CIENCE’S decision to add Perks to their data division only reinforces it because of his varied skill set.
There is little doubt this is the right move for the company, as their previous decisions have landed them such achievements as they secured a spot on the Inc. 5000 Fastest-Growing Private Companies in America list three times.
In a statement given by Perks, he commented that he’s excited to start practicing persona-based ABM at CIENCE, adding that their approach:
“deliver[s] better ROI for our clients by reducing wasted impressions while providing more accurate engagement signals…It is no longer acceptable that half of your marketing budget is wasted, especially when CIENCE can help you spend smarter.”
What’s more, is that Perks juggles hundreds of clients at CIENCE.
Original article from MarTech Series on 5 January 2022.
About CIENCE
We work with the best brands, enterprise companies, and start-ups around the world. We use the sophisticated CIENCE Platform to test and experiment with our clients… Discovering formulas that drive results for their sales teams.
With CIENCE, our partners get the strategic thinking of our growth hackers, the deep analytical skills of a data science company, the flexibility of our skilled resources, and a sales acceleration platform to drive results.
