TLDR:
The leader in B2B data activation platforms for marketing intelligence, Clearbit, announced that it added support for G2’s Buyer Intent. This helps marketers reach the right people at the right time. Joint customers can now leverage G2’s buyer intent signals using the features of Clearbit’s data activation platform.
The leader in B2B data activation platforms for marketing intelligence, Clearbit, announced that it added support for G2’s Buyer Intent. This helps marketers reach the right people at the right time.
According to the CTO of Clearbit, Harlow Ward, the importance of reaching the appropriate people when they’re ready to buy has never been so pronounced.
When marketers use G2 and Clearbit together in this integration, they can use company fit and buyer intent to “focus their funnel–and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.”
Joint customers can now leverage G2’s buyer intent signals using the features of Clearbit’s data activation platform. These capabilities include:
- Prospects that view customers’ G2 Product Profiles, as well as Sponsored Content
- Prospects that view customers’ category(ies), Comparison Products, and Alternative & Competitor Pages
- G2 Intent Scores for every company that views prospects
Customers can then use Clearbit’s Audience Builder to reconcile the above intent signals with Clearbit’s company intelligence and revealed website visitors. This will enable the “discover[y] and engage[ment of] high-quality potential pipeline in new ways.”
Here are a handful of such combinations:
- Use G2 to determine best-fit companies and follow up with Clearbit Capture to glean the information necessary for outreach efforts made by marketing and sales
- Mesh G2’s signals and Buyer Intent Score together with Clearbit’s company data to prioritize “best-fit, in-market buyers”
- Cultivate proactive account teams by knowing when customers are seeking substitutes on G2
Original article from Martech Series 17 November 2022.
About Clearbit
Clearbit helps companies create, capture, and convert demand from ideal customers — all from one powerful and flexible go-to-market platform.
