TLDR:
Quadrant Knowledge Solutions (QKS) placed Demandbase as the technology leader in their analysis of the Account Based Marketing (ABM) market. This analysis includes popular trends, competitive topography, and other aspects of the ABM game. That said, even though COVID-19 turned the marketing world on its head, personalization remains an important facet of future ABM marketing strategies. Demandbase can help with that…
…And maybe more.
According to QKS analysts like Priyanka Panhale:
“The company’s ability to cater requirements of organizations of all sizes, industry expertise, innovative and robust product strategy and roadmap, and comprehensive functional capabilities, have received strong ratings across technology excellence and customer impact.”
An advisory and consulting firm with clients across the globe, Quadrant Knowledge Solutions, recently named Demandbase—an ABM platform—Technology Leader in their SPARK Matrix for Account-Based Marketing Platform, 2021.
The SPARK Matrix for Account-Based Marketing Platform analysis includes popular trends, competitive topography, and much more. The industry itself has been interrupted by the COVID-19 public health event.
COVID-19 has been the wild card nobody saw coming that shook up the ABM industry, forcing digital transformations to keep up with customer demand:
“With the pandemic, managing and optimizing ABM strategy has become more challenging in the B2B landscape. Organizations of all sizes, especially large enterprises are showing tremendous interest in building engaging ABM content and effectively scaling ABM programs in their business to serve customers in an omnichannel environment and maximize ROI. ABM platform’s ability to provide actionable insights on account, people, and engagement, target accounts with personalized content across various channels, and provide next best action, is driving market growth across the geographical regions and industry segments. Owing to the rising competition and exponential growth opportunities, several new vendors are emerging with innovative technology offerings.”
Enter Demandbase. This platform is dedicated to helping B2B organizations generate the greatest amount of return on investment through ABM, account-based advertising, and account-based experience, to name a few.
An analyst at QKS, Priyanka Panhale, said that Demandbase earned its placement as a technology leader because of how they handle the needs of any sized organization.
This, Panhale said, is complimented by what they do for customers and what customers say about them, as well as for their planning and strategy capabilities.
Original article from PR Newswire on 28 October 2021.
About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
