TLDR:
Demandbase garnered high marks in the inaugural Gartner Magic Quadrant For ABM for 2022. They’re also the first vendor that generated the best possible score in every use case in the Critical Critical Capabilities for ABM (Account-Based Marketing) Platforms companion report. According to Gabe Rogol, the CEO of Demandbase, these scores reflect just how powerful Demandbase is, whether that’s “acquiring, retaining, or expanding” target accounts. The purpose of Gartner’s Magic Quadrant for ABM is to take stock of the ABM market, as well as thoroughly evaluate ABM vendors. In addition, the report associated with the Gartner Magic Quadrant For ABM for 2022 details the state of ABM in B2B and how ABM solutions can help businesses can carry out ABM’s endgame.
Demandbase is a leader in the ABM movement, and as a testament to that, they recently scored in the highest tier in Gartner’s debut Magic Quadrant, the Gartner Magic Quadrant for Account-Based Marketing 2022.
According to Gabe Rogol, the CEO of Demandbase,
“We’re ecstatic to be a Leader in the first ABM Magic Quadrant… Achieving the highest scores for all three ABM Use Cases is a testament to the powerful way we’re helping our global customers acquire, retain, and expand the accounts that matter.”
The purpose of Gartner’s Magic Quadrant for ABM is to take stock of the ABM market, as well as thoroughly evaluate ABM vendors. In addition, the report associated with the Gartner Magic Quadrant For ABM for 2022 details the state of ABM in B2B and how ABM solutions can help businesses can carry out ABM’s endgame.
There’s also another report that complements Gartner’s new magic quadrant—it’s called “Critical Critical Capabilities for Account-Based Marketing Platforms.” Demandbase was recognized for generating perfect scores here, too, in the areas of “Account Acquisition, Account Retention, and Account Expansion.”
Original article from PR Newswire on 7 January 2022.
About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
