TLDR:
Demandbase just reported record growth across the globe. The company has made the hiring decisions to support that growth. According to Paul Gibson, vice president, international at Demandbase, Demandbase’s growth is due to the fact it “removes the guesswork out of go-to-market strategies.” Even though other providers offer similar capabilities as Demandbase, they pale in comparison. For example, Demandbase was recently named a Leader in Gartner’s Magic Quadrant for Account-Based Marketing Platforms. In addition, Demandbase was the only platform to earn top marks in the companion report to Gartner’s Magic Quadrant for Account-Based Marketing Platforms, the 2022 Gartner® Critical Capabilities for Account-Based Marketing Platforms.
Demandbase just reported record growth across the globe. This is due to the success of their offices in the U.S., United Kingdom, and India, which are accelerating growth so they can accommodate significant customer acquisition and revenue.
In a statement, Paul Gibson, vice president, international at Demandbase, commented that Demandbase makes implementing go-to-market strategies easier.
Gibson also said,
“Demandbase provides that in spades, helping organizations prioritize accounts that are primed for sales and avoid wasting budget on those that aren’t. Our market-leading technology just keeps getting better, giving our customers the top go-to-market suite available to power their success.”
Providers of similar services pale in comparison to what Demandbase achieves for their clientele. For example, Demandbase was recently named a Leader in Gartner’s Magic Quadrant for Account-Based Marketing Platforms.
In addition, Demandbase was the only platform to earn top marks in the companion report to Gartner’s Magic Quadrant for Account-Based Marketing Platforms, the 2022 Gartner® Critical Capabilities for Account-Based Marketing Platforms.
Original article from MarTech Series on 17 February 2022.
About Demandbase
Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?
