TLDR:
Account-based sales management platform, Folloze, has recently announced that they’ve gotten ahold of $11 million. That’s not even counting funding from previous years, which puts Folloze closer to $21 million. The platform aims to use all of the funding for enhancing multichannel engagement capabilities. Folloze also announced the addition of two experienced professionals to its advisory board. The CEO of Folloze stated that this announcement underscores the need to provide full-funnel engagement today.
Folloze is an ABSM platform that recently made the announcement that they’ve secured $11 million on top of existing funding previously acquired. Their total funding lands somewhere within the range of $26 million.
In a statement, the company has mentioned using their new funding and putting it towards capabilities that enable the platform to engage more effectively with their customers’ clientele. These engagement capabilities will build upon existing ones, such as intent data, account data, and visitor data.
At the same time, Folloze also took this opportunity to announce the addition of two new members to its advisory board. These new members are Demandbase’s Peter Isaacson and Salesloft’s Sydney Sloan. They bring a great deal of battle-tested experience to this role.
In the same vein, Folloze announced that they’ve named a new chairman to its executive board. His name is Brian Gentile, and he’s the SVP and GM of TIBCO Analytics.
The co-founder and CEO of Folloze, Etai Beck, noted that the buyer’s journey for B2B has recently been undergoing some major changes. Marketers and salespeople are no longer guiding and nudging leads through the funnel. Rather, the focus of the journey has shifted.
Beck continued, saying that the journey is now being focused more on the customer. For that reason, full-funnel personalization capabilities are a must for any platform. The goal of B2B buying today is not to “sell” a customer—nobody likes “being sold” to.
Beck concluded his statement by asserting that the essence of this funding is what makes full-funnel innovation possible. It’s personalization based on cultivating trust by not appearing sales-y.
Original article from DemandGen Report on 1 November 2019.
