TLDR:
Forrester recently named 6sense, a top revenue-generating platform for B2B organizations, a leader in Account-Based Marketing (ABM) platforms. 6sense ranked high in strategy, orchestration design, personalization, account, and buying group selection prioritization, and many others. The report also cites 6sense as a logical choice for “tightly aligned revenue organizations that can take advantage of this functionality.” Forrester evaluated ABM platforms on ten criteria, 6sense scored high on seven. And 6sense customers are taking full advantage, citing the accuracy of the data.
6sense is a B2B revenue-generation platform. They recently were designated as an ABM leader in a report authored by independent research firm, Forrester. The report is called The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.
In the report, the platform ranked high in criteria, including strategy, orchestration design, personalization, account, buying group selection prioritization, and many others.
The Forrester New Wave specifically cites that 6sense:
“Leads with a robust solution that enables full-lifecycle marketing. [They] continue… to innovate, now offering support for customer success to complement strong capabilities for sales, marketing, and operations use cases in a comprehensive ABM solution.”
In a statement, the Co-Founder and Chief Technology Officer of 6sense, Viral Bajaria, commented that the platform scales and delivers growth simultaneously. This report only serves to affirm that purpose.
The report also suggested that 6sense was the most logical choice for closely-aligned revenue-generating organizations. Out of the ten criteria Forrester evaluated ABM platforms on ten criteria, 6sense scored high on seven criteria.
And 6sense customers are taking full advantage, citing the accuracy of 6sense’s data. With 6sense doing so well, it is little wonder they closed a record-setting year in 2021, including a $200 million Series E funding round, three major acquisitions, and the doubling of their valuation.
Original article from PR Newswire on 21 March 2022.
About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
