TLDR:
RollWorks has been designated as a top performer in Forrester’s report, The Forrester New Wave™: Account-Based Marketing (ABM) Platforms, Q1 2022. The platform utilizes affordable, cost-effective marketing technologies to appeal to companies that want ABM but don’t want to break the bank. RollWorks’s customers appreciate how the ABM provider is growing its feature set. In a RollWorks poll, 3/4 of marketing and sales professionals agree ABM is central to their marketing mix, while 2/4 plan to drive ABM with digital advertising, prioritizing email over gifting. The President of RollWorks is proud of their achievement, commenting that they’re innovating in the ABM field with new capabilities and partnerships.
RollWorks is an ABM platform. Recently, they’ve earned the distinction of being a top performer in a Forrester report titled, “The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.”
The company utilizes affordable, cost-effective marketing technologies to appeal to companies that want ABM but don’t want to break the bank. RollWorks’s customers appreciate how the ABM provider is growing its feature set.
In particular, customers admire RollWorks’s continually updating capabilities. After all, in a RollWorks poll, 3/4 of marketing and sales professionals agree ABM is central to their marketing mix, while 2/4 plan to drive ABM with digital advertising, prioritizing email over gifting.
In a statement, the President of RollWorks, Mihir Nanavati, mentioned that RollWorks is proud of their achievements. It’s a result of hard work to offer customers:
“… Account Journeys, Journey Stages, and Journey Events… as well as bolster our ecosystem with market-leading partners like Bombora and G2 to provide a broad solution for marketing and sales teams to execute and measure account-based programs.”
Original article from PR Newswire on 4 April 2022.
About RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.
