TLDR:
Terminus has debuted a free certification in Account-Based Marketing (ABM) called the Account-Based Strategy Certification (ABSC). It helps marketers create, implement, and improve their own ABM programs. Although most marketers believe that combining account-based strategies with lead-based strategies is a recipe for success, multichannel account-based engagement is where many struggle. And that’s why Terminus created the ABM certification program. According to the CEO of Terminus, many marketers have an ABM program in place but aren’t getting all they can out of it, creating gaps. The certification program fills in those gaps. Free to all Terminus customers and even non-customers, provided they register, this five-lesson course culminates in a timed, multiple-choice exam, where they earn both a badge and a certificate.
Terminus is a leader in ABM and the ABM movement as an account-based engagement platform. They recently released an ABM certification course called the ABSC.
The purpose of the course is to help marketers with multichannel account-based engagement—something a majority of skilled B2B marketers reported they need help with.
Enter Terminus’s ABSC program. The ABSC helps marketers create, implement, and improve their ABM programs.
The CEO of Terminus, Tim Kopp, said of the certification:
“ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”
The ABSC is a five-lesson course culminating in a timed, multiple-choice exam, where marketers can earn both a badge and a certificate. It is free for Terminus customers, non-customers, and partners as long as they register.
Original article from MarTech Series on 9 March 2022.
About Terminus
Terminus was founded in 2014 out of a need to empower marketers to drive revenue impact with true account-based marketing. As the ABM category creators, we are passionate about revitalizing the role of marketing as a revenue engine. Terminus is the ABM platform choice of 1,000+ marketing leaders globally who are in the relentless pursuit of outperformance.
