TLDR:
InsideView released a new data management solution that ensures data integrity. Coupled with Salesforce, this tool offers three main features: Easier integration of customer profiles with data for easier expansion opportunities, inbound lead-to-account mapping capabilities, and new dashboard visualizations to make understanding data integrity painless. The CEO of InsideView says the point of the tool is to enable businesses to quickly check data integrity so they can truly get what they pay for.
InsideView is a targeting intelligence platform. It recently released a new tool called InsideView Data Integrity. It’s a solution that maintains quality control for data.
InsideView Data Integrity supplies data and provides visualizations to companies seeking to boost their CRM data health.
To that end, InsideView has integrated with Salesforce to “empower revenue leaders to stay on top of their Salesforce accounts while providing actionable insights, such as measures for data hygiene.”
Among the many features InsideView Data Integrity offers, there are three of note:
- Easier integration of customer profiles with data for easier expansion opportunities. This is known as “family tree linkages.”
- Inbound lead-to-account mapping capabilities. This is called “Lead to Account Mapping.”
- New dashboard visualizations to make understanding data integrity painless. This is called Visual Dashboards and Interactive Trend Graphs.
According to a statement released by the CEO of InsideView, Umberto Milletti, he believes that data is the next big resource—that it’s as valuable as the “fuel” that powers our vehicles.
Milletti continued, saying that because it’s such a valuable resource, it should be regarded as a priority, and like any priority, that means steps should be taken to ensure quality.
He went on by asserting it’s the reason why InsideView Data Integrity was created—to help businesses get precisely what they pay for, which is the best use of CRM systems. Not only that, businesses can get the most from their data just taking a quick glance in InsideView’s Data Integrity tool.
Milletti concluded with the assurance that this way businesses can keep their databases and the security of the data within it.
According to DemandGenReport, “InsideView Data Integrity for Salesforce will be available in December 2019, and integration with Microsoft Dynamics will be available next year.”
Original article from DemandGen Report on 7 November 2019.
