TLDR:
Integrate released new capabilities for its Precision Demand Marketing (PDM) platform that ultimately seek out buyers when they’re ready to buy. Integrate’s Chief Product Officer (CPO) said of the platform’s capabilities that it supports Account-Based Marketing (ABM) and traditional demand generation.
As the leader of the emerging category known as PDM—an emerging field in which marketers attract buyers, right when they’re primed to buy—Integrate has announced new product features.
More specifically, Integrate is a PDM platform that has recently acquired the capability to perform three tasks:
- Provide enhanced cross-channel campaign insights segmented via account
- Target account list automation
- Enable ABM budgetary precision
Of these tasks, the new product features are:
- Account profiles provide a quick view of the reach and engagement of a target account list
- Import target account lists to get rid of the need to manually process so marketing is accelerated
- Refine target account lists “to optimize lead targeting across the entire target account list to help provide an even distribution of opted-in leads”
In a statement, the CPO at Integrate, Aaron Mahimainathan, commented:
“If there’s one thing we’ve learned in these past few years of uncertainty, it’s how important it is for B2B marketers to take a buyer-centric, cross-channel strategy so they can reach their buyers better.”
Mahimainathan also said, “That’s why at Integrate, we are building products that support B2B marketers across the marketing maturity continuum with a PDM approach to bolster both ABM and traditional demand generation efforts.”
Original article from Demand Gen 15 November 2022.
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