TLDR:
G2 and ZoomInfo recently combined their intent data offerings to provide better targeting, engagement capabilities, and conversion opportunities. For G2, joint customers can construct an ICP having access to over 300 attributes such as website visitor behavior or tech investments. B2B marketers can then take that and layer it with ZoomInfo’s contact information to determine which accounts have high intent before outreach is even initiated. Moreover, this integration creates a range of benefits for users, from reducing churn to optimizing marketing spend, and so much more. In a statement, the Co-Founder and CEO of G2 commented that with an aligned strategy this integration helps carry out, it’s easier to collaborate internally.
G2 and ZoomInfo recently combined their intent data offerings to provide better targeting, engagement capabilities, and conversion opportunities.
For G2, joint customers can construct an ICP having access to over 300 attributes such as website visitor behavior or tech investments. B2B marketers can then take that and layer it with ZoomInfo’s contact information to determine which accounts have high intent before outreach is even initiated.
Moreover, this integration creates several benefits for users, such as:
- Rank accounts and according to whether they are in the research process;
- Sniff out buyers with a high likelihood to engage;
- Personalize messaging in line with behavior;
- Consistently monitor customer intent to cut down risk of churn;
- Get the most from Account-Based Marketing (ABM) campaigns and;
- Optimize spend and increase ROAS.
In a statement, the Co-Founder and CEO of G2 commented:
“For sales and marketing teams vying for those budgets, getting in front of their ideal customers at the right time is as crucial as remaining omnipresent and extending market influence. It’s no longer on the marketing or sales teams alone to make an impact on a purchasing decision. With an aligned strategy, teams can work together to be a consistent source of value for target audiences — capturing attention through personalized outreach to all members of a prospective buying committee.”
Original article from Demand Gen on 15 September 2022.
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