TLDR:
Madison Logic has landed a top position in Quadrant Knowledge Solutions’ (QKS) SPARK Matrix for Account-Based Marketing (ABM). According to the CEO of Madison Logic, this commendation proves Madison Logic has a platform that shortens the sales cycle and boosts conversions. The SPARK Matrix for ABM is a comprehensive analysis of competitive entities, vendors, and trends in the ABM landscape. It revealed that Madison Logic is in an ideal position to grow in the international ABM market.
At the top of QKS’ SPARK Matrix for Account-Based Marketing is ABM platform solutions provider Madison Logic. More specifically, Madison Logic is the technology leader in this Matrix.
The SPARK Matrix for ABM is a comprehensive analysis of competitive entities, vendors, and trends in the ABM landscape. It revealed that Madison Logic is in an ideal position to grow in the international ABM market.
It’s been a gainful year for Madison Logic. Its CEO, Tom O’Regan, commented that multichannel ABM strategies have long been limited by poor visibility into pipeline impact. This accolade from QKS goes a long way to helping marketers realize this is something Madison Logic can help with.
Strategic Research Analyst at QKS, Priyanka Panhale, said of Madison Logic that:
“The platform’s full-funnel performance measurement allows users to validate and accelerate account-level engagement across all stages of the buyer journey. This measurement capability provides users transparency into the pipeline impact of their multi-channel activation strategy as well as revenue-based validation of marketing ROI.”
QKS’ recognition of Madison Logic solidifies their approach. Demonstrating that Madison Logic is primed to flesh out its market share, Panhale concluded.
Original article from Globe Newswire on 7 December 2021.
About Madison Logic
Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee.
The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.
