TLDR:
Madison Logic recently ranked highly in G2.com’s Spring 2020 Grid Reports. The Account-Based Marketing (ABM) platform is a frontrunner in that category (ABM), and has performed well in marketing account intelligence. According to the CEO of Madison Logic, Tom O’Regan, ABM is the answer for these unpredictable times—it can give marketers the security they crave. G2.com’s reports are based on a real-time algorithm that scores how well a market is served, as well as customer fulfillment. Madison Logic owes its placements to the fact that the platform can target the right accounts at the right time.
Madison Logic is a worldwide ABM platform. It recently earned outstanding marks in G2.com’s Spring 2020 Grid Reports. To that end, Madison Logic holds an authoritative command in ABM, as well as landing honorable placement in the marketing account intelligence category.
Tom O’Regan, the CEO of Madison Logic, said of this news, businesses are looking for a sure thing during periods of uncertainty, and ABM is that sure thing. It’s very gratifying, he said, to be recognized based on the merits of the platform’s offerings.
O’Regan continued, saying that because everyone is out there adopting and spending on technology, it gives rise to innovation in the form of new offerings and providers.
Reviewers on G2.com “applaud [Madison Logic’s] ABM, targeting strength, abilities to aggregate rich data on key target accounts, as well as their global reach and scale in regions outside the U.S. This earns Madison Logic the number four spot in the top eight account based advertising platforms.”
The Principal Analyst of ABM at Forrester, Malachi Threadgill, said that how marketing is evolving changes the game for many B2B organizations. Once rare tools have been operationalized and mainstreamed to become crucial to modern ABM strategy.
About how G2.com arrived at their determination for Madison Logic, specifically— G2.com’s reports are based on a real-time algorithm that scores how well a market is served, as well as customer fulfillment.
Madison Logic owes its placements to the fact that the platform can target the right accounts at the right time. This notion is reinforced with Madison Logic’s integration with LinkedIn—specifically with “LinkedIn Marketing Solutions’ Marketing Analytics APIs.”
Original article from MarTechCube on 13 May 2020.
