TLDR:
Gartner awarded Madison Logic (ML) the designation of being a Challenger in the complimentary report for the Gartner Magic Quadrant or Account-Based Marketing (ABM) 2022 called Critical Capabilities. They scored high in Orchestration of Display Advertising. This is affirmed by their clients. According to the CEO of ML, the organization plans to continue executing its vision with this designation in hand. The Magic Quadrant is a thorough review of specific markets primed to grow. The categories that comprise this Quadrant are Leaders, Challengers, Visionaries, and Niche Players.
Gartner is a research and advisory company. They recently released the Gartner Magic Quadrant for ABM for the first time.
And ML scored big here in a companion issue—the Critical Capabilities Report—by being named a Challenger due to their Orchestration of Display Advertising capabilities.
The Magic Quadrant itself is composed of four categories: Leaders, Challengers, Visionaries, and Niche Players.
ML’s clients are already taking advantage of ML’s accolade. They’ve noted ML’s ability to:
“activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique among the vendors evaluated in the Report. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world.”
ML works with top-tier businesses, which range from established organizations to up-and-comers with room to grow. More specifically, ML helps these companies through intent signals that bear ML’s signature. This means the intent—it’s unique to them: proprietary.
In a statement, Tom O’Regan, the CEO of ML, commented that this recognition boosts the company’s commitment to supporting businesses in and with popular paid media channels, “ABM Display Advertising and ABM Content Syndication.”
Additionally, the notation in Gartner’s Magic Quadrant comes on the heels of an ML update that allows marketers to get a “holistic view of companies demonstrating the highest propensity to purchase.”
The Critical Capabilities Report—the complimentary report to Gartner’s Magic Quadrant for ABM 2022—is more thorough than its counterpart, giving “in-depth insight into the product offerings of recognized vendors.”
Original article from Globe Newswire on 13 January 2022.
About Madison Logic
Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influential members of the buying committee.
The ML Platform, a global multi-channel ABM media activation and measurement platform, enables marketers within enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate sales cycles to positively impact ROI.
