TLDR:
MRP Preytlyx is a global business ABM platform that identifies buyer needs throughout the funnel in order for an AI to work wonders with account-based orchestration. Among the features of MRP Preytlyx are lead intelligence capabilities, marketing campaign execution functionalities, and boosted marketing campaign utility. MRP Preytlx usually targets mid-to-large-sized businesses. Their software is compatible with a wide variety of ABM tools and handles over 1,000 clients on a subscription basis. Basically, the tool gives marketers control of a solid impact ABM strategy.
MRP Preytlyx is a global business ABM platform that identifies buyer needs throughout the funnel in order for an AI to work wonders with account-based orchestration.
In addition to offering an arsenal of tools, MRP Preytlx has three core functionalities. These areas are intelligence on leads, marketing initiatives and campaigns, and marketing campaign execution functionalities.
Delving deeper into lead intelligence features of MRP Preytlx, the AI-enhanced tool provides insights at the account level after it identifies an account. These insights provide a broad swath of metrics, including site visits, advertisement exposure, leads generated, etc. MRP Preytlx then segments and scores these accounts.
From there, the ABM instrument helps out in marketing efforts relative to conducting campaigns. It’s here where MRP Preytlx shines through with functionalities mostly related to measurement, including analytics, buyer journey tracking, custom reports, and marketing budget tools.
The last main feature of MRP Pretylx is its ability to handle the successful execution of marketing campaigns. These include e-mail campaigns that promote up-selling and cross-selling opportunities, website personalization tools, and account attribution.
MRP Preytlx’s primary audience is international businesses that are mid-to-large in size that are looking for an ABM strategy that can accommodate the diverse needs of an international operation.
This tool for international ABM uses customized data that’s compatible with a variety of resources, such as Eloqua or Marketo, for example.
MRP Pretylx handles over 1000 clients on a subscription basis. Basically, this global tool for international companies mid-to-large in size gives marketers control of a solid impact ABM strategy.
Original article from DemandGen Report on 2 December 2019.
