TLDR:
SelectHub debuted a “Company-Level Lead Service.” It combines intent data with market intelligence to help B2B marketers identify accounts that are likely to convert. The COO of SelectHub asserted that the purpose of the new “Company-Level Lead Service” is, in part, to support Account-Based Marketing (ABM) initiatives. SelectHub works by providing sellers lead information based on how those leads interact with SelectHub’s platform.
SelectHub is a hybrid of a software selection platform and a research firm. The company recently unveiled a “Company-Level Lead Service.” And this equips B2B marketers with intent and market intelligence data about who is checking out what kinds of software.
The COO of SelectHub, Hernando Blanco—commented in a statement that
“[SelectHub] recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors…”
More specifically, the way SelectHub works is that the company uses its technology to provide sellers with an idea of who is interested in them. This information is obtained by observing the behavior of leads on SelectHub’s website and platform.
The idea of the program is to support ABM initiatives by giving prospects intent data to determine where buyers are currently at in their buyer journey.
Ultimately, the data gathered on SelectHub lets marketers channel their energy into the projects that matter to them—converting leads.
Original article from newswires on 14 June 2022.
About SelectHub
SelectHub, a technology selection management solution, eliminates the messy, error prone business of IT and software requirements compilation, vendor evaluations and sourcing by centralizing all activities on an easy-to-use, intelligent platform. With built-in best practices and activity tracking for procurement, IT and Finance, organizations can realize more successful IT initiatives, faster.
