TLDR:
Terminus recently introduced an account targeting integration that works across partnership channels. It’s with Crossbeam, a revenue engine. The purpose of the integration is to, according to Jon Shoff, Terminus’s VP of Strategic Partnerships, “leverage[ing] our API capabilities, this integration enables go-to-market teams to effectively launch and scale ABM campaigns targeted at [shared] accounts and report on their performance throughout the funnel.” There are a few benefits to Terminus integrating with Crossbeam, which include: Improved account reporting and management capabilities, helping pipeline velocity along, and identifying shared accounts and targeting them with personalized messaging. It’s an important accomplishment for Terminus.
The Account-Based Marketing (ABM) and Account Based Engagement (ABE) platform, Terminus, announced an integration with the revenue engine, Crossbeam. The goal of this integration helps out go-to-market teams start and scale ABM initiatives, according to Jon Shoff, Terminus’s VP of Strategic Partnerships.
In a statement, the VP of Partnerships at Crossbeam, Chris Samila, commented that focusing on marketing activity that drives engagement toward shared accounts can be difficult. The crew at Crossbeam is excited about this move because ABM data can now be merged with partner data.
After all, Crossbeam’s 2021 State of the Partner Ecosystem report cites that four out of five B2B SaaS businesses have some form of a channel partnership program. But sharing data with partners is a flawed process—error-prone and time-consuming.
There is a mix of benefits that come with this sign-off, including:
- Improved account reporting and management capabilities
- Helping pipeline velocity along
- Identifying shared accounts and targeting them with personalized messaging
That’s where Terminus comes in. And this arrangement is significant for Terminus. The platform acquired Zylotech and created their CDP—Terminus CDP. The CDP allows customers to clean up their go-to-market data and identify buying committees automatically.
Lastly:
“[Terminus] also launched the next generation of its native ABM chat solution, utilizing conversational marketing to increase target account engagement for customers.”
Original article from Silicon on 17 November 2021.
About Terminus
Terminus was founded in 2014 out of a need to empower marketers to drive revenue impact with true account-based marketing. As the ABM category creators, we are passionate about revitalizing the role of marketing as a revenue engine. Terminus is the ABM platform choice of 1,000+ marketing leaders globally who are in the relentless pursuit of outperformance.
