TLDR:
Terminus has recently bought out Zylotech—a Customer Data Platform (CDP)—to energize their “multi-channel Account-Based Marketing [ABM] capabilities.” The newly rebranded CDP assists go-to-market teams to improve campaign execution—from data to sales. According to the president of Terminus, Tim Kopp, the acquisition makes for an accurate CDP. It promotes growth by automatically discovering vital information needed to scale the efforts of revenue teams. This is good since a little over 10% of marketers trust their data.
The leading platform in the ABM movement, Terminus, has recently acquired the CDP, Zylotech.
The acquisition will make Terminus the only ABM platform with a built-in CDP, which has been rebranded from Zylotech to the Terminus Customer Data Platform. The reason behind the Zylotech buy-out was to ensure Terminus’s accurate data, as well as boost campaign effectiveness.
It’s good news considering only around 10% of marketers feel as if they can truly rely on their data. The even better news is that the Terminus Customer Data Platform can add information automatically, creating a seamless scaling process.
More specifically, in a statement on this matter, the CEO of Terminus, Tim Kopp, commented on this very function of the ABM platform:
“With the Terminus CDP at work behind the scenes for our customers, they can trust that their account and contact data will be persistently accurate. Not only that, but their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale your ABM efforts. We pioneered ABM; we know first-hand it begins and ends with data. We’re driving the next marketing revolution by connecting powerful engagement channels with the first and third-party data you need to execute multi-channel ABM that delivers higher ROI and bigger impact.”
Kopp believes that marketing is on the verge of a revolution and that marketers shouldn’t have to worry about the integrity of the data that fuels their marketing campaigns. The new customer view created by this arrangement is more than a part of this shift in B2B marketing.
It’s the future of it.
Original article from Solutions Review on 30 September 2021.
About Terminus
Terminus was founded in 2014 out of a need to empower marketers to drive revenue impact with true account-based marketing. As the ABM category creators, we are passionate about revitalizing the role of marketing as a revenue engine. Terminus is the ABM platform choice of 1,000+ marketing leaders globally who are in the relentless pursuit of outperformance.
