TLDR:
Terminus released a report—the first of its kind—revealing that European companies have an intense interest in Account-Based Marketing (ABM) and other account-based practices. For example, an interesting statistic in the report found that because of the data policies in Europe, marketers are relying on customer retention and expansion through ABM. According to Gavin Dimmock, the GM of Terminus’s EMEA division, Europe is the next big frontier in ABM—it’s a spring waiting to be sprung.
The account-based platform and leader of the ABM movement, Terminus, authored a report called the “State of ABM in Europe.”
An interesting statistic found that because of the data policies in Europe, marketers are relying on customer retention and expansion through ABM.
In another example, almost every marketer in the report agrees marketing and sales alignment is crucial to ABM programs that work, but half of all respondents weren’t sure if that’s actually because of ABM.
The Sr. Research Manager at Vanson Bourne, Albany Vincent, commented that he’s astounded by the results showing how hungry European marketers are to adopt account-based practices.
The GM of Terminus’s EMEA division, Europe, Gavin Dimmock, says ABM is the new way to grow:
“With more stringent data laws in Europe, marketing leaders are increasingly concluding that an account-based approach is going to be the single most important transformation revenue organizations can go through to achieve efficient, sustainable growth. Our rapid International expansion and the opening of Terminus’s European operations reflect this market opportunity.”
The entire report can be read here.
Original article from Business Wire on 23 September 2021.
About Terminus
Terminus was founded in 2014 out of a need to empower marketers to drive revenue impact with true account-based marketing. As the ABM category creators, we are passionate about revitalizing the role of marketing as a revenue engine. Terminus is the ABM platform choice of 1,000+ marketing leaders globally who are in the relentless pursuit of outperformance.
