TLDR:
Leading provider of AI-powered software, solutions, and services hires Tom Koletas as the Senior Vice President of Sales.
MRP is a vendor of AI solutions, software, and services. They are positioned at the forefront of this new technology. They recently hired Tom Koletas as the Senior Vice President of Sales.
He will be the leader of MRP’s booming Account-Based Marketing sales initiatives. Koletas will also bolster the sales of its business development software geared toward customer acquisition. He plans to take the mantle of all of MRP’s revenue-driven efforts, specifically with attention to their ABM digital media programs.
MRP’s crown-jewel technology developed exclusively by MRP, enabled by Kx Technology, MRP Prelytix, allows clients to advertise digitally based on real-time insights.
Koletas has had past success in the marketing technology industry. MRP is confident he will continue to extend their reach within their market. They look forward to seeing what he can do with the numbers for MRP Prelytix. MRP feels the addition of Koletas to their existing team of zestful professionals makes them better suited to tackle challenges that arise in the future.
Koletas has 20+ years of experience as a marketing technology sales veteran. In particular, he truly excels with ABM.
Before having joined the ranks of MRP, Koletas was the Chief Revenue Officer at Madison Logic. Specifically, he was responsible for all of the revenue-generating efforts for their publisher, agency, and advertising clients. In the past, he has also held positions of leadership at such companies as IndustryBrains and Ziff Davis.
According to Koletas, MRP’s ABM solution provides clients with a valuable experience. Its value is because of its AI. Additional factors contributing to its worth to clients include the marketing solution’s capacity to learn and its ability to serve clients worldwide. All of these qualities are reinforced by the fact that MRP’s answer to ABM issues is that their technology can do this (advertise digitally based on real-time insights) at scale.
He is very excited to serve MRP, supporting their sales efforts, boosting their ROI, and making a measurable impact on the organization. By helping MRP, he can extend that impact to marketers who crave an opportunity to energize their ROI.
Original article from PR NewsWire on 12 February 2019.
