TLDR:
ZoomInfo has deployed a new Account-Based Marketing (ABM) platform called MarketingOS. It is an all-in-one platform that pairs the marketing and sales alignment properties of ABM with ZoomInfo’s database. What differentiates MarketingOS from other ABM platforms is ZoomInfo’s comprehensive data capabilities—that’s according to ZoomInfo’s Founder and CEO. MarketingOS does not exist in isolation—it is part of a system designed specifically with the needs of revenue teams in mind called RevOS. Other platforms that are part of RevOS are SalesOS, OperationsOS, and RecruitingOS. Data fuels marketers’ success. When it comes to ABM platforms, MarketingOS is uniquely positioned because data is ZoomInfo’s specialty. MarketingOS allows marketers to be able to manage their data more easily and more effectively.
An influential player in the world of data and intelligence, ZoomInfo is premiering an ABM platform that aligns sales and marketing teams using the power of ZoomInfo’s database.
The move comes as many marketers struggle in their ABM efforts because of incomplete and missing data. ZoomInfo specializes in providing B2B data, and MarketingOS can help revenue teams efficiently align marketing and sales using high-quality data.
In a statement, Henry Schuck, ZoomInfo’s Founder and CEO, commented that:
“ZoomInfo’s unique data science algorithms allow marketers to connect with the right prospects at precisely the right time. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.”
With that said, MarketingOS does not exist in isolation—it is part of a system that’s designed specifically with the needs of revenue teams in mind called RevOS. The other platforms that are part of RevOS are SalesOS, OperationsOS, and RecruitingOS.
The ABM platform saves B2B marketers resources because those same marketers aren’t making choices based on faulty data.
Original article from Business Wire on 8 February 2022.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide.
ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont.
